Google doesn't offer its AdSense program to any old website. It sets some criteria that must be met before your site can be eligible for AdSense. You can check out the details at https://www.google.com/adsense/policies.
Specifically sites in the AdSense program may not include: (taken from Google's policies page)
Excessive profanity
Hate, violence, racial intolerance, or advocate against any individual, group, or organization
Hacking/cracking content
Illicit drugs and drug paraphernalia
Pornography, adult, or mature content
Gambling or casino-related content
Excessive advertising
Pop-ups, pop-unders or exit windows that interfere with site navigation, obscure AdWords ads, change user preferences, or are for downloads. Other types of pop-ups, pop-unders, or exit windows may be allowed, provided that they do not exceed a combined total of 2 per site
Over and above these restrictions there are also minimum standards for style and content. This makes sense because whilst Google does not endorse any particular websites included in its AdSense program, there is a tacit reputational risk for Google each time its ads run on a third-party website.
Google sets out most of its criteria for acceptance with admirable clarity, but there are certain areas that are left hazy (probably deliberately). For example, there are no hard and fast rules as to how content-rich a site must be before it qualifies. (Sites that don't provide much informational value are unlikely to qualify for AdSense.)
So how do you know if your site is sufficiently rich in content to qualify for the AdSense program?
The short but potentially dangerous answer is: submit your site to AdSense and see what happens. This will give you the information you need quickly, but it may not be the information you want to hear. The reason this approach may be dangerous is that there is anecdotal evidence on the internet that suggests submitting a site that fails the acceptance hurdle may adversely impact where the site appears on Google's search results page in the future.
Specifically sites in the AdSense program may not include: (taken from Google's policies page)
Excessive profanity
Hate, violence, racial intolerance, or advocate against any individual, group, or organization
Hacking/cracking content
Illicit drugs and drug paraphernalia
Pornography, adult, or mature content
Gambling or casino-related content
Excessive advertising
Pop-ups, pop-unders or exit windows that interfere with site navigation, obscure AdWords ads, change user preferences, or are for downloads. Other types of pop-ups, pop-unders, or exit windows may be allowed, provided that they do not exceed a combined total of 2 per site
Over and above these restrictions there are also minimum standards for style and content. This makes sense because whilst Google does not endorse any particular websites included in its AdSense program, there is a tacit reputational risk for Google each time its ads run on a third-party website.
Google sets out most of its criteria for acceptance with admirable clarity, but there are certain areas that are left hazy (probably deliberately). For example, there are no hard and fast rules as to how content-rich a site must be before it qualifies. (Sites that don't provide much informational value are unlikely to qualify for AdSense.)
So how do you know if your site is sufficiently rich in content to qualify for the AdSense program?
The short but potentially dangerous answer is: submit your site to AdSense and see what happens. This will give you the information you need quickly, but it may not be the information you want to hear. The reason this approach may be dangerous is that there is anecdotal evidence on the internet that suggests submitting a site that fails the acceptance hurdle may adversely impact where the site appears on Google's search results page in the future.
Posted in Labels: ADSENSE
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